Are you interested in Community Management? This course is for you.

Social media community management is a form of customer service . It’s when a company or organization interacts with its followers on various social media platforms. This could be responding to comments, retweeting content, moderating conversations, and encouraging engagement.

Social media community management is the process of engaging audiences across social media networks to increase brand loyalty and grow authentic connections. This function oversees the one-to-one or one-to-few interactions that strengthen relationships and promote brand advocacy.

Nearly every social media network—Facebook, Instagram, Twitter, LinkedIn—has features that support creating and maintaining active communities.

A social media community management strategy defines the cross-network approach a business takes managing conversations with brand advocates.

What are you going to learn?

- You will discover the profession of Community Manager

- How to manage a presence online and an online reputation on social networks using concrete and effective methods.

■ Content of the training

Module 1: Presentation of the missions of the Community manager

Module 2: The main tools of the Community manager

Module 3: Use of the main social networks

Module 4: How to recruit and animate your community of followers

Module 5: Performance Indicators

■ Objectives of the course: Participants will be able to;

• Know the fundamentals of Community management

• Master the various tools related to the management of social networks

• Create, animate and develop a community

• Understand your role in e-public relations

• Implement a social media management action plan

• Measure and optimize its performance Cost of training: 50,000 CFA/participant. Registration fee: 20,000FCFA (t-shirt and caps offered). (Payable in 2 instalments)

■ Duration: 02 months of theoretical and practical courses

■ Training methodology: Presentation in the form of

Seminar – Individual research including tutorials and oriented towards a relevant individual project – Self-training and presentations – Discussions and various exchanges.

■ Target audience: Students, Professionals of development, business leaders, internet enthusiasts, communication agents , job seekers, Entrepreneurs

■ Entry Requirements .

• GCE Ordinary Level or relevant commercial diploma

• Good Knowledge of Microsoft office suit

• Familiar with business and ICT’s