Digital marketing is a form of marketing that leverages the internet and digital technologies, such as computers and smartphones, to connect with customers. Digital marketing includes email, social media, advertising, and multimedia messaging that is distributed through mobile and web. Over 60 percent of the global population is online, and more people are joining them every day. That's why companies are now increasing their digital marketing budgets by double-digit figures.
The content of this training will allow you to;
Master both communication and marketing techniques used on online media, or through digital channels in order to promote a product, service, company or institution.
What are you going to learn?

• What is Digital Marketing and their Impact on Business
• Online Sales Techniques
• Social Media Marketing
• Content Creation
• Google Ads
• Keyword research
• Email marketing
• SMS marketing
• Data analysis
• Performance measurement and Optimization (SEO, SMO)
• Artificial intelligence

■ Cost of training : 180,000 CFA/participant with 20,000 FCFA registration fee (t-shirt and caps offered). (Payable in 4 instalments) ■ Cost of training : 180,000 CFA/participant with 20,000 FCFA registration fee (t-shirt and caps offered). (Payable in 4 instalments)
■ Duration: 06 months (4 months of practical lessons + 2 months of internship in business + Drafting and presentation of the internship report).
■ raining methodology T: Presentation in the form of Seminar – Individual research including tutorials and oriented towards a relevant individual project – Self-training and presentations – Discussions and various exchanges.
■ For Who Is This Training For?
Students, Professionals of development, business leaders, internet and communication enthusiast, job seekers, Entrepreneurs.
■ Entry Requirements. • GCE Advanced Level or relevant diploma
■ Duration: 06 months (4 months of practical lessons + 2 months of internship in business + Drafting and presentation of the internship report).
■ Training methodology: Presentation in the form of Seminar – Individual research including tutorials and oriented towards a relevant individual project – Self-training and presentations – Discussions and various exchanges.
■ For Who Is This Training For? Students, Professionals of development, business leaders, internet and communication enthusiast, job seekers, Entrepreneurs.
■ Entry Requirements.
• GCE Advanced Level or relevant diploma
• Good Knowledge of Microsoft office suit
• Familiar with business and ICT